On July 23, 2025, the 29th Beijing International Radio, TV & Film Equipment Exhibition (2025 BIRTV) officially opened. FIFISH Technology, the global leader in AI-driven underwater robotics and underwater AI solutions, not only made a powerful appearance with its groundbreaking joint solution with global imaging technology giant Sony but also won the prestigious award at the exhibition. The event attracted significant attention from major media outlets such as CCTV, highlighting FIFISH Technology’s continuous technological innovation and cross-industry integration within the film and TV industry.

Joint Solution Debuts, Opening a New Era in Underwater Filmmaking

As the star attraction of this year’s exhibition, the innovative underwater filming robot solution jointly developed by FIFISH Technology and Sony immediately garnered widespread attention from industry professionals. Tailored specifically for movie, TV series, documentary, and commercial production teams, the solution integrates FIFISH’s underwater robot's powerful stability, precise control, and deep-water operational capabilities with Sony’s advanced underwater imaging technology, which offers high-resolution imaging, accurate color reproduction, and enhanced low-light performance.

The solution, developed based on Sony’s SDK, seamlessly integrates hardware and software, enabling control of the underwater robot’s movements and camera parameters from a unified interface on FIFISH’s industry-leading on-screen remote controller. This makes deployment and filming operations faster, easier, and more efficient.

Key Features:

• Professional Empowerment: The underwater robot filming solution significantly addresses long-standing challenges in underwater filming, such as difficult camera movements, unstable images, color distortion, and limited shooting durations. The system can capture stable underwater footage at depths of up to 100 meters, providing intuitive control through a remote interface from the shore. This enables precise composition and multi-angle shots while greatly lowering the entry barrier for professional underwater cinematography. It also opens new possibilities for high-quality underwater image capture in film production, documentary filming, and underwater segments in large-scale events.

• Scene Expansion: The FIFISH underwater robot's portability and flexibility allow for rapid deployment in various environments, including rivers, lakes, oceans, and other complex underwater settings. Its efficient and safe operational mode not only shortens production timelines but also significantly reduces underwater operational risks, unlocking unprecedented visual storytelling opportunities for filmmakers.

The debut of the FIFISH x Sony joint solution marks a significant step toward the standardization and intelligent evolution of underwater filming in the film and TV industry, setting a new benchmark for underwater image quality and operational efficiency.

Defining New Standards for Underwater Filming: Advanced Technology Wins Prestigious Award

During the 2025 BIRTV awards, FIFISH Technology’s underwater robot solution for the film industry received the "All-Media Recording Group" Recommended Award.

Previously, underwater filming faced significant technical hurdles and high costs, deterring production teams from exploring this avenue. Now, FIFISH has revolutionized the underwater filming process, meeting 70% of underwater filming needs and reducing costs by 60%. This innovative solution offers users an unprecedented filming experience, further expanding and adapting to various scenarios, while also filling a critical gap in technical standards for underwater filming in the film industry. The solution has already been successfully implemented in films, TV commercials, and documentaries such as Operation Dragon, Dongji Island, and Soy Sauce Lane.

As the 2025 BIRTV comes to a close, FIFISH Technology’s strategic partnership with Sony, the recognition through industry awards, and the media focus from CCTV all attest to the successful transformation of underwater filming in the film industry. Moving forward, FIFISH will continue to innovate within underwater robotics technology, deepen its collaborations with global industry leaders such as Sony, and evolve its underwater filming solutions. This will provide filmmakers with unprecedented creative freedom and the ability to deliver more intelligent, reliable, and efficient underwater filming capabilities across diverse scenarios.